What are the Most Profitable YouTube Niches?

Hello, fellow YouTuber or prospective YouTuber! Do you want to know what is the most profitable YouTube niches? We have the answer for you.

We have gathered some credible income proofs from YouTubers who own small, medium, and big channels to find out what are the most profitable niches.

If you’re planning to start a successful YouTube channel and you’re wondering how much will YouTube pay you for 1,000,000 views, then this is for you.

And in case you wish to start a faceless YouTube Channel instead, read this.

Now before we move on, we would like to clarify some things.

Profitability is based on Ad Revenue

First, there are many ways to make money on YouTube, but for this particular post, we focused primarily on earnings from Google AdSense.

If you’re unfamiliar with Google AdSense, it is an Ad Network that pays YouTubers based on how many times an advertisement is shown – not for video likes or shares, and not based on how many subscribers you have.

In short, all the income snippets YouTubers shared below are from paid advertisements alone. 

How does Ad Revenue work?

How it works is advertisers (brands, companies, product owners, etc.) will pay Google to advertise on YouTube, then when Google displays those ads on YouTube Videos, YouTubers (through Google AdSense) will be paid a certain amount per 1,000 ad views (CPM or Cost Per Mille).

CPM in simple words is “How much YouTubers will be paid per 1,000 ad views on their videos”.

To qualify for Google AdSense or “monetize your channel”, you must meet some requirements to become eligible for the YouTube Partner Program which includes:

• having more than 1,000 channel subscribers and,
• accumulate at least 4,000 watch hours from all your videos in the last 12 months.

Second, and most importantly, this post is by no means a conclusive gauge of how much you can earn as a content creator on YouTube.

Instead, you can think of this as a reference on how much is the average CPM for a specific niche based on the data I’ve collected from over 40 YouTubers below.

Most Profitable YouTube Niches

So without any more delay, here’s our list of the best YouTube niches based on the average CPM from YouTubers in each niche.

Profitable YouTube Niches	Average CPM
1. Make Money Online	$13.52
2. Social Media Marketing	$12.41
3. Finance & Investing	$12.25
4. Educational Videos	$9.89
5. Photography & Film Making	$7.31
6. Cars	$4.23
7. Lifestyle	$3.47
8. Fashion & Clothing	$3.13
9. Entertainment	$2.74
10. Cooking	$2.50
11. Tech & Gadgets	$2.39
12. Reviews & Reactions	$2.03
13. Bodybuilding & Fitness	$1.60
14. Music	$1.46
15. Video Games	$1.40
16. ASMR (Autonomous Sensory Meridian Response, eg. Mukbang)	$0.29
17. Dance Cover	$0.035

Finance & Investing

YouTuber	Views	Revenue ($)	CPM ($)
Graham Stephan	7,781,430	129,122.99	16.59
Graham Stephan	13,852,543	170,945.60	12.54
Charlie Chang	862,600	9,726.33	11.27
Charlie Chang	226,200	2,872.78	12.70
The Millennial Investor	3,200	29.45	9.20
Jack Chapple	2,800,000	31,340.70	11.19
		Average CPM for Finance & Investing niche	12.25

Lifestyle

YouTuber	Views	Revenue ($)	CPM ($)
Shelby Church	371,100	3,015.51	8.13
Shelby Church	1,300,000	2,035.82	1.56
Shelby Church	2,262,931	743.58	0.33
Amanda Monroe	464,200	2,409.23	5.19
Amanda Monroe	619, 900	3,990.80	6.44
Amanda Monroe	798,300	5,080.79	6.36
Kelly does her thing	13,900	6.32	0.45
Kelly does her thing	169,900	212.33	1.25
Kelly does her thing	1,100,000	3,238.03	2.94
Hanna Ashton	3,000,000	1,891.52	0.63
Hanna Ashton	168,900	829.27	4.90
		Average CPM for Lifestyle niche	3.47

Make Money Online

YouTuber	Views	Revenue ($)	CPM ($)
Roberto Blake	1,000,000	7,396.51	7.39
Roberto Blake	133,600	3,028.93	22.67
Gillian Perkins	1,400,000	6,300.24	4.50
Gillian Perkins	935,300	7,672.66	8.20
Gillian Perkins	439,400	5,453.97	12.41
ODi Productions	334,035	8,445.14	25.28
Ben Smith	66,900	148.33	2.22
Caffeinated Blogger	220,000	5,607.77	25.49
		Average CPM for Make Money Online niche	13.52

Social Media Marketing

YouTuber	Views	Revenue ($)	CPM ($)
Jaime Resendiz	26,053	1,443.14	55.39
Jason Wardrop	249,700	5,370.72	21.50
Jason Wardrop	2,500,000	67,955.94	27.18
Annie Dubé	141,400	488.54	3.25
Annie Dubé	94,900	373.97	3.94
Annie Dubé	106,600	524.35	4.91
Sunny Lenarduzzi	487,800	2,067.17	4.24
Sunny Lenarduzzi	275,400	1,222.70	4.44
Reyes The Entrepreneur	1,900,000	6,495.80	3.41
Reyes The Entrepreneur	2,900,000	8,176.45	2.82
Reyes The Entrepreneur	30,800	166.57	5.41
		Average CPM for Social Media Marketing niche	12.41

Video Games

YouTuber	Views	Revenue ($)	CPM ($)
Gotians Games	723,313	1,834.12	2.53
Gotians Games	85,306	214.29	2.51
MattCS	3,000,000	1,683.25	0.56
MattCS	46,900,000	29,334.62	0.62
TehButter	1,600,000	1,275.81	0.79
TehButter	1,000,000	698.67	0.69
TehButter	473,300	233.71	0.49
NyteOwl	441	0.23	0.52
NyteOwl	3,800	1.99	0.52
NyteOwl	7,300	27.72	3.79
NyteOwl	1,000,000	2,387.99	2.38
		Average CPM for Gaming niche	1.40

Tech & Gadgets

YouTuber	Views	Revenue ($)	CPM ($)
Jimmy Tried World	2,260,698	3,291.87	1.45
Dr Jake’s Very British Review	263,439	531.13	2.01
Dr Jake’s Very British Review	3,220,325	6,359.91	1.97
Luke Miani	764, 241	2,700.43	3.53
Luke Miani	198,281	282.19	1.42
Luke Miani	172,788	687.01	3.97
		Average CPM for Tech & Gadgets niche	2.39

Bodybuilding & Fitness

YouTuber	Views	Revenue ($)	CPM ($)
MattDoesFitness	15,800,000	33,668.89	2.13
MattDoesFitness	6,200,000	10,843.04	1.75
MattDoesFitness	5,500,000	21,366.20	3.88
Browney	2,032,206	1,897.31	0.93
Browney	10,900,000	7,134.41	0.65
Browney	93,000	42.20	0.46
Doctor Mike Diamonds	131,600	204.71	1.56
Doctor Mike Diamonds	1,300,000	1,909.18	1.46
Doctor Mike Diamonds	24,000,000	37,875.09	1.58
		Average CPM for Bodybuilding & Fitness niche	1.60

Fashion & Clothing

YouTuber	Views	Revenue ($)	CPM ($)
Hes Kicks	1,540,861	3,823.46	2.48
Noodren K	63,097	239.42	3.79
		Average CPM for Fashion & Clothing	3.13

Photography & FilmMaking

YouTuber	Views	Revenue ($)	CPM ($)
Anthony Morganti	2,361	14.31	6.03
Anthony Morganti	17,700	229.74	12.97
Anthony Morganti	2,368,573	12,138.69	5.12
Jeven Dovey	1,300,000	6,667.65	5.13
		Average CPM for Photography and Film Making niche	7.31

Educational Videos

YouTuber	Views	Revenue ($)	CPM ($)
Sele Training	1,358,575	15,325.54	11.28
Sele Training	2,079,659	19,691.40	9.47
Sele Training	1,635,787	14,621.38	8.94
		Average CPM for Sele Training Educational videos	9.89

Entertainment

YouTuber	Views	Revenue ($)	CPM ($)
MrBeast	243, 866	669.27	2.74
		Average CPM	2.74

Music

YouTuber	Views	Revenue ($)	CPM ($)
Greg Kocis	5,700	9.33	1.64
Greg Kocis	106,300	135.84	1.28
		Average CPM	1.46

Reviews & Reactions

YouTuber	Views	Revenue ($)	CPM ($)
Vexxed	2,167,937	5,674.50	2.63
Vexxed	18,223,319	26,288.04	1.44
		Average CPM	2.03

Cars

YouTuber	Views	Revenue ($)	CPM ($)
AutoVlog	95,945	820.20	8.55
AutoVlog	7,361,763	53,914.88	7.32
AutoVlog	15,698,247	24,477.45	1.56
AutoVlog	8,508,358	5,216.73	0.61
AutoVlog	533,531	1,657.80	3.11
		Average CPM	4.23

Cooking

YouTuber	Views	Revenue ($)	CPM ($)
In The Kitchen With Matt	115,938	293.03	2.53
In The Kitchen With Matt	461,251	1,048.47	2.27
		Average CPM	2.50

Dance Cover

YouTuber	Views	Revenue ($)	CPM ($)
Ellen and Brian	1,225,961	3.80	0.003
Ellen and Brian	1,751,738	8.52	0.004
Ellen and Brian	4,656,755	5.14	0.001
Ellen and Brian	3,973,164	146.32	0.036
Ellen and Brian	2,183,483	314.90	0.144
Ellen and Brian	6,725,270	178.76	0.026
		Average CPM	0.035

ASMR (Autonomous Sensory Meridian Response, eg. Mukbang)

YouTuber	Views	Revenue ($)	CPM ($)
Zach Choi ASMR	1,300,000	385.23	0.29
		Average CPM	0.29

Looking for the Most Profitable Niches on YouTube? – Key Takeaways

There is no such thing as a definitive dollar-to-view ratio rate on YouTube.

The amount you can earn from YouTube varies depending on a variety of things which include:

• Niche (video topic)
• Length of video (how many ads you can display)
• Quality of channel (family-friendly)
• Who are the majority of your viewers (traffic from the US gives the highest CPM)
• Content (original or using copyrighted materials)
• Other things

Your CPM in your niche will also fluctuate throughout the year.

According to YouTubers, the highest CPM is around holidays and at the end of the year when people are usually in a shopping frenzy due to bonuses.

It is also the time advertisers are willing to spend more for advertorial space on your videos.

By the way, shoutout to all YouTubers who are mentioned in this post for sharing their analytics (I know it’s kind of confidential information), and without your input, this post won’t come to life.

Also, if you are a YouTuber and you would like your stats to be added to the tables above, feel free to leave them in the comments.

Thank you for your time on “the most profitable niches on YouTube”.

While you are still here, we have a guide on how to be successful on YouTube.

We hope this has helped you in any way with your YouTube journey.

If you have any questions, or you have any information you want to share regarding this topic, leave a comment below.